We all have friends. And one or two, if not most, of our friends enjoy alcohol. Now out of these friends, there are those who love to drunk dial us. Or worse still, drunk text us. A drunk text is an incoherent text from a drunk person that makes us judge our friends and then dismiss that judgement once we realize they are drunk. InMobi, the world’s largest mobile advertising company recently presented research done in July of 2012 around alcohol consumption and use of mobile phones while consuming alcohol. They have finally confirmed what we may have all along suspected: Kenyan consumers turn to their mobile phones when they’re drinking – and more than three-quarters of them are likely to post photos on social media sites like Facebook and Twitter while under the influence. Don’t we all know of those friends who put up pictures they always end up regretting the next day after some heavy partying? Yes, I am referring to them. Read more »

InMobi, recently released insights on Kenyan shoppers and their behaviour particularly when making purchase decisions in retail shops. The research was based on a survey spread over a sample of 503 respondents across Greater Nairobi, Eldoret, Kisumu, Mombasa, Nakuru and Nyeri and a few other less prominent areas like rural towns.

Findings reveal that 65% of shoppers are influenced by their mobile phones when making a decision to buy groceries at a local supermarket. In specialty or boutique stores, consumers use mobile 34% of the time to augment their shopping experience, but the majority augment their shopping experience with a mobile phone when in malls or department stores; a larger 31% of respondents. Interestingly, 29% of consumers are using their mobile phones while shopping at street traders either to compare product prices to major retailers or check availability in those retailers. “The mobile phone has become the consumer’s constant companion and Read more »

InMobi, the world’s largest Independent Mobile Ad network, reports on how mobile innovation and technology give political parties innovative new ways to reach voters.

Kenya is facing an election year in 2013, about 6-8 months from now depending on how you look at it. This would generally mean that there is no better time to reach a broad audience come voting season for political parties than now. So InMobi went ahead and did a study on what matters most to Kenyans beliefs are as far as they’re tie-in with mobile are. Findings reveal that what matters most seems to be policy and how they get to hear vis-a-vis interact with information as this is key to informed decisions. 

Quick Comparison: Barack Obama in his first campaign massively used digital, online and social media to reach out to would-be voters and wood them into voting in America’s first Black president. Read more »

Cell·SDK, the cross-platform experts which enable application developers to seamlessly create new apps with their ‘develop just that once’ slogan, recently announced InMobi, the world’s largest independent mobile advertising network, as its global partner. This means that devs (developers) will now be able to monetise their applications across multiple platforms by inserting only three lines of code.

Cell·SDK, developed by Spanish technology experts Syderis Technologies, is a cross-platform solution of interactive applications and games using C# and .NET for Android, iOS and Windows Phone. Developers using Cell·SDKcan now monetise their apps by integrate advertising into their apps.

Terence Eden, Developer Community Manager at InMobi says that, “It’s increasingly difficult and expensive for developers to release on multiple platforms.  With competing ecosystems the norm for the foreseeable future, it’s imperative that apps and games are launched cross-platform simultaneously. Cell·SDKis a practical choice for developers. Using C# to write applications for Android, iOS, and Windows Phone is an innovative choice.  We’re also proud to sponsor the Cell·App Awards to reward the top 10 application developers who create a mobile application cross-platform with Cell-SDK.”

Daniel Vargas Pérez who is in charge of Responsible Online Advertisingat Syderis Technologies added that, “We were looking for an advertising network, which shared our philosophy of independence and had its finger on the pulse of the developer community. So, are thrilled to have InMobi as our advertising network of choice. The developer community continues to evolve and Cell·SDK knows that we need to make it easy for developers to make money -  that’s why integration of the InMobi platform was key.”

Image Courtesy flickr.com/photos/otrius/

Cell·SDK recently launched its version 1.1, which has new features including camera sensor, localytics integration and status API. It also now gives developers chance to manage multiple screes, in an isolated way to control application flow with its newly added Screen Manager function.

Through a mobile advertising partnership with InMobi, the world’s largest independent mobile ad network, Dealfish is now one of the most visited local web sites in Kenya.

Dealfish, a free, user-friendly online classifieds site for local communities, provides users with a simple and convenient way to buy, sell, rent and find products, services and jobs as part of a like-minded community.  Dealfish engaged InMobi to help drive registrations and raise brand awareness in Kenya using highly successful mobile advertising campaigns. The Dealfish site received over 60,000 listings in just 9 months Monthly traffic is currently hundreds of thousands of unique visitors generating millions of page impressions. Read more »

InMobi, the world’s largest independent mobile advertising network has appointed a new Vice president and Managing Director for the African region. Her name; Isis Nyong’o.

Before joining InMobi she was previously the leader of Google’s business development initiatives in the African region specializing in mobile-based partnerships and content strategy at Google Africa. Isis will drive InMobi’s African business strategy, and facilitate the expansion of the company’s continental base.

Naveen Tewari, Founder & CEO of InMobi expressed interest and excitement on her appointment and said “We are thrilled to have Isis join our team, especially at a time when InMobi is seeing such a huge increase in ad-impressions across its African businesses. With her wide sector and regional experience, Isis makes a valuable addition to the InMobi family and we look forward to having her on board during what we believe will be one of the most exciting periods in the history of Africa’s telecoms sector. Firstly, because of the confidence I have in the organization’s leadership team and secondly for the opportunity to build a scalable mobile business in Africa.  Read more »