InMobi Study – Mobile will affect Elections in 2013

InMobi, the world’s largest Independent Mobile Ad network, reports on how mobile innovation and technology give political parties innovative new ways to reach voters.

Kenya is facing an election year in 2013, about 6-8 months from now depending on how you look at it. This would generally mean that there is no better time to reach a broad audience come voting season for political parties than now. So InMobi went ahead and did a study on what matters most to Kenyans beliefs are as far as they’re tie-in with mobile are. Findings reveal that what matters most seems to be policy and how they get to hear vis-a-vis interact with information as this is key to informed decisions. 

Quick Comparison: Barack Obama in his first campaign massively used digital, online and social media to reach out to would-be voters and wood them into voting in America’s first Black president. Read more »