Africa is a major destination for tourists and With tourists increasingly using their mobile devices to plan their travels, Visa and South African Tourism have thrown down a challenge to developers across sub-Saharan Africa to build the best travel app for the region’s burgeoning tourism industry. The Africa App Quest, which was launched at the E-Tourism Summit in Cape Town recently, aims to get regional developers building authentically African apps to capitalize on the continent’s growing popularity as a global tourist destination.

South Africa Tourism estimates that a third of all travellers have a travel-related app on their smartphones, which they use to book travel, find tourist attractions and share experiences via social media. Google says the number of mobile users researching travel on their mobile devices will grow by more than 50 Read more »

Through a mobile advertising partnership with InMobi, the world’s largest independent mobile ad network, Dealfish is now one of the most visited local web sites in Kenya.

Dealfish, a free, user-friendly online classifieds site for local communities, provides users with a simple and convenient way to buy, sell, rent and find products, services and jobs as part of a like-minded community.  Dealfish engaged InMobi to help drive registrations and raise brand awareness in Kenya using highly successful mobile advertising campaigns. The Dealfish site received over 60,000 listings in just 9 months Monthly traffic is currently hundreds of thousands of unique visitors generating millions of page impressions. Read more »