Consumerisation*, cloud computing, tablet computing and mobile collaboration are among the major trends that will drive the market for enterprise mobility solutions over the next year.
That’s according to Robyn Milham, head of enterprise sales for Southern Africa at Research In Motion (RIM), the company behind the BlackBerry® solution. She says that many organisations have already deployed basic mobile solutions such as personal information management (PIM) and sales force automation tools to their workforces.
As a result, many of them are getting up to an extra hour of productivity a day from their employees, improving responsiveness to customers, and ensuring a faster flow of information and business processes across their organisations. Imagine the impact on a team that has eight sales representatives who spend their lives on the road – it is almost like having another full-time employee on board based on time saved. This productivity boost adds up to six weeks of productive time per employee each year. This is in addition to a typical 20% to 30% improvement in workflow productivity in organisations that have put mobility solutions in place. “However, these early applications are just the beginning of the mobile revolution in business,” says Milham. “In the next phase, enterprises face a range of challenges and opportunities driven by trends such as consumerisation of information technology (IT), rapid adoption of social networks as a business tool and the move towards cloud computing.” Read more »
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