Youtube is in Kenya. The company had a launch in a Nairobi hotel recently and gave us Youtube.co.ke.

This means a more personalized feel to the whole arrangement and possibly a few bucks too. YAAY J. *insert legendary cash register sound here*. There was pomp and glamour as we slowly get the hang of it all. Some media houses even got deals to have customized channels that would earn them revenue from running pre-video ads.

There’s a catch though.

Posting videos online just doesn’t cut it. Neither does producing any kind of content. The biggest idea is to produce meaningful content. This means producing stuff that people actually want to watch and share. Every media house now has a Youtube page to share videos of what they have been doing with themselves; kind of like a ‘we’ve got you covered’ sort of feel.

Unfortunately, we seem not to have gotten the hang of it yet. Sure we want to see what speech the President gave at yet another inauguration or swearing in; but not for a whole hour. There’s relevance, but ability to keep me glued lacks completely. The average human concentration span holds for about 5 minutes tops. Have something interesting and boost that to a full hour; that is if the content is interesting.

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