Afroes, a creator of uniquely African mobile applications and tools for social development agencies and corporate enterprises keen to spread educational and branded messages across the continent, recently announced that they have decided to use this week’s Mobile Web East Africa 2013 Conference, organised by UK based company All Amber, as a platform for the official Nairobi launch of a mobile phone game designed in conjunction with the Tukuke Initiative for Peace, Haki: Chaguo Ni Lako (which in English translates to Justice: The Choice is Yours), to inspire commitment to peace and tolerance among young Kenyans.
The Nairobi Launch press conference will held on Thursday 21st February at 3PM at the Southern Sun Mayfair.
Afroes is a digital content development enterprise committed to designing and delivering games-in mobile applications to inform, educate and inspire Kenyan youth. The Tuvuke Initiative for Peaceful and Fair Electoral process is a country-wide movement anchored in the desire for Kenya to maintain peace, cohesiveness and tolerance during the upcoming elections. www.tuvuke.org
Mobile Web East Africa is the leading mobile focussed conference in East Africa. The third edition of this prestigious event takes place at the Southern Sun Mayfair from February 19th through 21st and will bring together 140 of the leading players in the mobile space.
HAKI: Chaguo Ni Lako is designed to inspire the users through critical information placed in a fun way on a mobile phone, encouraging dialogue and contemplation about the contentious issues on forms of leadership; the rights and responsibilities of Kenyan citizens; access to and distribution of productive resources; and of livelihoods. Haki challenges the user to reflect on the choices they make and the consequences of such choices on peace in Kenya.
The campaign will be focused on ensuring that millions of young Kenyans (between 18 and 35) are encouraged to make a commitment to peace and tolerance and also raise their hands to the Tuvuke slogan NIMEJIANDIKISHA!
The game is available on both Java and Android platforms enabling users with low-end feature phones and smart phones alike to access the game for free. The game will be available on under Haki2 on the Afroes website.
Play the game, ensure PEACE for Kenya.
