Durexlabs has introduced a technological breakthrough that will potentially enable couples magically re-connect.
Following the release of a compelling research by Durham University about the detrimental impact of technology in couples’ relationships, Durex has launched an app that offers a very simple solution:
it synchronizes phones to sleep together, so couples can too.
The ‘Durex Connect’ app is currently available for free on the Google Play Store and will be out on iOS soon.
What does the app do? It provides a user-friendly way to synchronize your phone with your partner’s, so that you can both pay attention to each other (and each others bodies) in a tech-free interaction in an age where more and mroe couples are being distracted from focusing on each other’s needs in the bedroom.
At agreed times, or by spontaneous agreement, it will simply mask your phones’ home screen, effectively putting the handsets to sleep and removing all distractions until you ‘wake’ your phone up.
The research conducted by Durham University research revealed that up to 40% of people globally, delay having sex because of technology; largely smart phones and tablets.
This app comes as a final chapter to the ‘Durex Connect’ campaign, just in time for Earth Hour celebrated globally every year on the last Saturday of March. Earth Hour was started by World Wide Fund for Nature in 2007 as a lights-off event to raise awareness about climate change and encourages individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. as a symbol for their commitment to the planet.
“Durex’s Connect campaign is a great awareness driver of that need to reconnect, and we hope it inspires people to really think about how much we all need to make the time to stop and enjoy the world around us. Earth Hour is a huge symbolic display of the need to protect our planet. But it is something more – it’s an hour when we can all switch off and reconnect with the things that are important to us.” commented Rachel Bloodworth, Head of Public Engagement at WWF-UK.
“The Durex Connect film followed the volunteer couples on an emotional and reflective journey where they came to terms with their true obsession with technology in their relationships, and the campaign has really highlighted this on a global scale. The huge number of people visiting Durexlabs sign-up page, twinned with the compelling research by Durham University really opened our eyes at Durex, and we decided to launch an app after all! As we approach Earth Hour at 8.30pm on March 28th, we invite couples around the world to discover this app that could truly enhance their sex lives.” says Ukonwa Ojo, Head of Global Brand Equity at Durex.
